One Line, 25M Revenue
How much could one line of code cost? Turns out, millions.
Fractional product & technology leadershipFor B2B SaaS founders

Your team is busy.
The business is standing still.
I'm Hunter Harris. I help non-technical B2B SaaS founders turn product-tech spend into revenue and growth, with the team they already have.
Your existing team. Product and technology under one owner.
Work that brought in revenue and kept customers.
See the decisions and resultsProduct and technology, together
A stalled deal. A customer about to leave. Another month of payroll without growth. That's where I start.
Today, at Presage Technologies, I work with customers to understand what they need, help shape product direction, and see the work through delivery.
At Owner.com, that meant finding revenue lost in undelivered marketing emails. At Sendoso, it meant stopping failed gift sends from driving customers away. I take responsibility for the customer problem and the business result.
Business and customer impact
At Owner.com, I found why restaurant marketing emails weren't reaching their audiences. The fix took an afternoon and let campaigns reach diners who previously never received their offers.
The Owner.com storyAt Sendoso, I identified why failed gift sends were driving customers away and owned the dashboard that let them resolve the problem themselves. Churn and support demand fell sharply.
The Sendoso storyShip What Sells
The goal: more of the right customers buying and staying, less money wasted, and a team that can keep it working under its own lead. We agree what success means for your business and measure progress against where you started.
The sequence
Agree on the business goal. Talk with customers and the team, then examine the roadmap, code and spend to find what's getting in the way.
Intended outcome
You can see where revenue is being lost, what waste is costing you, and which customer problems deserve investment.
Turn the findings into priorities. Stop or redirect low-return work, review contractor spend, and decide what the team tackles next.
Intended outcome
Less cash goes to work that cannot justify its cost. The team is focused on opportunities with a credible return.
Lead reviews and delivery decisions. Keep the team's work tied to the business goal, and address what is holding it back.
Intended outcome
Customers can buy, stay, or get more value because the problems standing in their way have been addressed.
Prepare an internal lead to run planning, reviews and progress tracking, so ownership moves into your team.
Intended outcome
The founder can step out of daily technical management. An internal lead owns the decisions and keeps the team focused on results.
Review progress against where we started. Leave the founder and internal lead with the practices and signals to keep it working.
Intended outcome
The business has an internal owner for the improvements and evidence of progress toward its goals. You can judge whether the investment is still paying off.
The team builds. I set direction, make decisions, and lead the work.
Advising
Hunter strongly recommended a strategy that we adopted, taking substantial pressure off the initial new platform building process.
Product, technology & the business
How much could one line of code cost? Turns out, millions.
AI can be used to productive ends. But at the same time, I see most organizations using AI for output instead of results.
Your release process is table stakes. But doing it wrong may have a larger cost than you realize.
Start with what's at risk
Tell me where revenue, retention, or margin is under pressure, and what you've tried. We'll work out what needs to change and whether I can help.